Digital Marketing Services

End-to-end online solutions & online marketing services
for international student recruitment

End-to-end online solutions & online marketing services
for international student recruitment

EEUA provides universities with Digital Marketing Services for international student recruitment. Our end-to-end online solutions and certain marketing services help educators arrange and run global student recruitment activities in a hassle-free and smooth manner.

EEUA Digital Marketing Services are fully customizable. The university may use the package of several services or a certain service from the list (multilanguage landing pages development, lead capturing modules design, website development with technical support & hosting, paid advertising and IRO staff training). When EEUA is tackling all technical tasks, you will have an opportunity to focus on student lead handling, follow-up, and further student engagement.

EEUA Digital Marketing Services

Basic Package Content

(can be customized according to your needs)

Your own microsite
We will develop 4 landing pages in English, Spanish, French and Arabic languages (mobile-friendly webpages with good usability and great design)
Lead capturing modules
We will equip your langing pages with lead capturing modules and the system of lead storage and handling

Marketing analysis
We will conduct a deep analysis of the competitiveness of the university offerings and suggest countries where promotion will be more successful
Paid online advertising
We will arrange an online advertising of your landing pages via Google and other internet platforms

Website support & hosting
We will host your landing pages and provide their technical support for 6 months
IRO staff training
We will provide a training to your staff in terms of student lead handling and lead follow-up activities

What is a landing page?

A landing page is a standalone web page of the university, created specifically for a marketing or advertising campaign and intended for a certain group of users. For example, a university landing page for student recruitment from Arab countries.

What is a microsite?

A microsite is a web page or small website made to promote an admission the university for the target audience. Microsites typically use a different domain or subdomain from the main university website and include links back to the main website, but act as a separate entity for the brand.

What is a student lead?

A student lead is a person who indicates interest in university's offerings in some way, shape, or form. In terms of Digital Marketing for universities, student lead contains basic personal information about prospective student (such as name, citizenship, mobile phone number, email if available) and the educational program of his/her interest.

Do I need Digital Marketing Services?

EEUA services will be helpful in the situations described below

You want to get more student leads
and look for the opportunities to improve the international performance of your institution

You need a website, landing page or microsite with good usability
but do not have IT knowledge or professional staff for this job

You need a customized promotion on social media & the web
but do not have Digital Maketing knowledge or professional staff for this job

You want to get more visibility to prospective foreign students & parents
but do not speak foreign languages

You want to simplify an online application process for foreign students
but cannot modify your website accordingly

You need professional advice on student lead collection and further handling
and look for the opportunities to improve your student recruitment routines

What do i get

EEUA Digital Marketing Services are aimed to collect student leads

Each student lead contains basic personal information about prospective student (such as name, citizenship, mobile phone number, email if available) and the educational program of student's interest. Once the university gets the leads, International Office staff handle them and convert to the university students.

Pricing

The fees are stated for Basic Package
(pricing for customized packages are available upon request)

Basic Package
of EEUA Digital Marketing Services

— Marketing analysis of the university offerings
— Microsite development (4 landing pages in English, French, Spanish & Arabic)
— Microsite support & hosting (for 6 months)
— Online advertising via Google (10.000 clicks)
— IRO staff training on student lead handling

EUR 2500

per package

Add-ons

Online advertising

— Additional package of online advertising (package of 10.000 clicks)
— or EUR 10 per student lead (student name, country, program, phone number, email (if available)

EUR 1500

per package

Tech support & hosting

— Additional period of the website technical support & hosting (12 months)
— Landing page update (one time)

EUR 1500

per package

Translation

— Translation of the landing page to additional foreign language
— Additional languages for your landing pages:
Russian, Ukrainian, Uzbek, Kazakh, Turkish, Portuguese & other languages

EUR 400

per translation

Roles

Coordination arrangements between EEUA & University

EEUA's responsibilities

to conduct marketing analysis of the universty's offerings for foreign students
to develop landing pages in 4 languages
to provide technical support & website hosting for 6 months
to suggest countries for online promotion
to run online advertising via Google and other platforms
to create lead capturing modules, the system of lead storage and handling
to provide training (instruction) to the university staff in terms of student lead handling and lead follow-up activities

University's responsibilities

to share information about the university required for marketing analysis
to provide text, photo and videos for landing pages
to advise desired countries for student recruitment
to list educational programs to be promoted
to handle student leads, do the follow-up, engage prospective students and convert them to university students

How it works

Tasks to be done by EEUA

Preliminary evaluation of the expected results

The EEUA makes an evaluation of the expected results of the international student recruitment through EEUA Digital Marketing Services. The preliminary evaluation is carried out by EEUA once University has submitted its order. The preliminary evaluation is free of charge. If the expected results are suitable for both sides, the EEUA begins work on the project by summarizing the agreements and issuing the invoice.

Multilanguage landing page development

The EEUA develops university landing pages in English, Arabic, French and Spanish. The university provides text, photo and video materials for the web development. Language options for landing pages: English, Spanish, French, Arabic, Russian, Ukrainian, Uzbek, Kazakh, Turkish, Portuguese, the other languages are available upon request. All landing pages are mobile-friendly and can be easily opened from any device such as smartphone, tablet, laptop or desktop PC.

Online advertising campaign

The EEUA launches advertising campaign via Google and other platforms, prospective students visit your landing pages, get and leave their contacts for further communication. In such way student leads are collected and you get them via your email and Whatsapp. During the online advertising campaign we recommend to be ready for a quick replies to prospective students' inquiries.

Tasks to be done by the University

Student leads handling

The EEUA Digital Marketing Services are aimed to collect student leads. Once the university gets the leads, International Office staff should handle them (establish first contact with prospective student, provide information about the university and its programs, engage him/her in further dialogue, and bring to the enrollment stage). It is recommended to use the way of communication which is prefered by a student. All student leads will be stored in Google Sheets, which is a kind of a simple CRM system. Integrations with CRM systems (Pipedrive, HubSpot, Zoho CRM, Salesforce, Monday) and email marketing platforms (Mailchimp, MailerLite, SendGrid, Sendinblue, Sendpulse) are also available.

Follow-up & conversion

This is the next job for the International Office of the university. Proper student leads handling help you convert leads to the university students. This stage may include the such activities as advice, assistance & support during the distant admission procedure; the invitation letter issuance for visa for enrolled students; meeting student upon arrival and his/her enrollment & study arrangements at the university.

Do you want to recruit international students?

See all EEUA services related to International Student Recruitment